Though Twitter is an invaluable free tool which can do absolute wonders for your self-publishing sales, I have to admit to being baffled by it to start with. In fact, it took me a while to get rolling.
All those Tweets, Retweets, Hashtags, weird little links – what’s that all about? And to be honest, I didn’t really care to find out, either. It seemed like a real enigma, like Facebook’s mysterious cousin.
That was until I actually forced myself to jump in and add it to my self-publishing marketing campaign. Now, I must say that Twitter is not the simplest of social networking platforms to fathom – maybe it was just me? – but it’s well worth your time.
Did I mention it has over 1.1 billion users throughout the world? (That got my attention rather quickly too when I heard it!)
Twitter is like Facebook, but…somehow totally different. Its social networking purpose remains the same, at least. You have a profile, a handle (username), and you can communicate with people (your Followers). But Twitter has a cleaner, clearer feel to it. The updates – known as Tweets – are very short, and allow for easy, uncluttered reading.
Less scrolling and searching is necessary to keep up with news as the micro messages are so short – just 140 characters – which means breaking news tends to be quicker on Twitter. That said, it can be difficult to keep up with hundreds if not thousands of Tweets appearing in your Tweet stream (an article including how to resolve this easily is now available in my Complete Twitter Marketing Guide for Beginners – look for the heading Lists).
It could be argued that the process of engaging with and finding new people, whether readers, authors, reading or book groups, is arguably easier and quicker through Twitter. Unlike on Facebook, you can find people who are Tweeting about specific topics, like ‘thrillers’ or ‘romance’, for example.
This is a spectacular way to find readers. And the same applies for your audience – they can find people, be it readers or authors, who are tweeting about these topics too. That could be you – which is what makes Twitter so very exciting!
And all it takes is a little ‘Hashtag’ in front of important words in your Tweets.
If you’re confused, don’t worry about a thing. Seriously, Twitter can be grasped – if I and 1.1 billion other people can use it, then you can too. Plus I’m writing another article all about how to use Twitter to advance your self-publishing marketing strategy. I’ll be examining Tweets, Retweets, Mentions, Followers, Following, Unfollowing, Hashtags and more, in an easy to digest manner.
All you need to remember is that Twitter can bring in huge levels of reader-author interaction, meaning your self-publishing status can grow till it goes through the roof. I’m talking thousands and thousands of Followers who could turn into readers – so if you can’t stomach Facebook, do not neglect Twitter.
As always, your comments on this article are more than welcome – it would be great to hear your thoughts!
And if you haven’t yet read ALEX, my harrowing debut mystery thriller, you can grab it below on Amazon UK for only 77p, and Amazon US for just 99 cents.