How Online Publishing Authors Can Get the Most Out of Facebook

There are many ways for online publishing authors to engage readers and build a following through a Facebook Author Page

There are many ways for online publishing authors to engage readers and build a following through a Facebook Author Page

Facebook is another great way to market yourself and your book by building upon your fan base. You can find out why here.

If you don’t already have a Facebook account, it can be set easily and quickly. But before you can set up a fan page (your Author Page), you must firstly have a personal one. Facebook has a how-to section which can guide you through setting up your online publishing Author Page.

So what makes a fab Facebook presence and how do you get the most out of it?

Well, it sounds like a total given, but it all comes down to some good old simple, snappy content, and an attractive appearance. There’s also some very simple ways to create extra ‘buzz’ – more on that later. So let’s examine what can go into your page.

There are three main types of content you can decorate with, being text, images and videos. Unlike Twitter, Facebook updates – in regard to text – are usually a bit longer as news is a little less frequent.

Updates can be as short or long as you please, of course, but it’s best to avoid writing anything that will lose your reader’s attention. Facebook is a more visually stimulating version of Twitter, I’d say (if I had to compare the two). You could say it’s got more ‘character’.

You can let visitors know all sorts of things in your updates, like the latest on your new novel, how your most recent one is ranking in the online publishing charts, about any great new reviews it has received, and about any new articles on your website’s blog (you can post the links, too). But you don’t need to always have your promo hat on; as I’ve mentioned before on social networking, you can write about normal ‘real life’ stuff – after all, you’re not an author 24/7, are you?

Perhaps you’ve just had a great holiday somewhere or experienced something your visitors might find humorous. Write about it – it won’t hurt. The more readers can relate to you, the more they will be interested in you and your work.

You can also encourage reader interaction. You could ask them who their favourite character was in your book and why. You can tease them with snippets of your new book and ask for their opinions. Fun stuff – anything to raise some discussion. This gets people thinking about your book, and whenever they leave comments on your page, new visitors will notice and realise your work is of interest – that there is a ‘buzz’ surrounding it.

In other words, if it looks like readers can be bothered to stop by and leave a comment, then your book just became a whole lot more interesting!

One important aspect not to forget is your profile information. This can include a short biography, your favourite books, Awards won (if you haven’t, you can state how many 5 star reviews your book has received – better than leaving a blank space!), your email address, and website domain.

A great way to add some flare to your page is by adding some vibrant images. It could be a screenshot of a new post on your website blog, your current book’s online publishing chart ranking, a photo of where you write (this can be more interesting than you might think – I personally am fascinated by this topic), or of an interesting place you’ve recently visited on vacation. Basically anything that breaks up all that text.

You could always imagine your page as a newspaper – you want to add just enough images to keep the town reading. Oh, and make sure you add a theme banner at the top. It could be of your book cover, for example. This makes your page look more personalized – and individuality makes for something very interesting.

Don’t be reluctant to add an author photo. I think it’s a nice thing to see – it may sound a bit superficial, but I can get curious as to who wrote the book I’m about to read. It’s just satisfying to put a face to the words on the page sometimes, I guess.

Finally, though I haven’t uploaded any myself yet, you can post videos. Perhaps you’ve made a short trailer for your online publishing book and think readers will find it intriguing. This medium is very eye-catching and can get across a message quicker than text – so stick it on there if you think it’ll spark interest.

That just about covers ‘what’ to post on your page – but there are other ways to build upon your reputation too.

If you haven’t heard of Like buttons, their purpose is simple. In fact, many areas of the internet, such as websites and blogs have them. When you visit an Author Page – or any other product page – there is normally a Like button. If you click it, it means you like the product on the page (sorry for teaching you to suck eggs!). You can also like individual status updates, whatever their content may be. The more Likes on your page, the more interesting and visited your page will appear.

Getting the ball rolling solely through organic traffic can be tricky since people are reluctant to Like something no one else has. That’s just life. But there are ways to get a number of Likes if you’re struggling. Friends, family, and anyone else from your personal page can be sent Invites to Like your Author Page.

Basically, they will receive an email with a link to where they can Like it. If they’re good friends it’s very likely they will do it. And plus, it really does take as long as clicking a button – so it’s an effortless task. When they’re on your page, you could also get them to leave some comments and like a few posts.

There are other ways to get Likes as well. If you mingle with other online publishing authors through Facebook, you can Like their pages and then let them know. Chances are they will appreciate it and Like yours back. The writing community, from my own experiences, is very friendly, and people are usually happy to help.

My online publishing debut, Alex, is available on Amazon UK & US for just £0.77 / $0.99

My online publishing debut, Alex, is available on Amazon UK & US for just £0.77 / $0.99

Lastly, what better way is there to analyse the success of your page than with actual analytics? You can preview a number of different stats such as weekly page visit totals and most popular status updates. My advice is to take advantage of this free feature.

If you have anything you’d like to add about using Facebook which I missed, please disperse any tips of your own in the comments section. I’m no expert on Facebook, but I really hope you still found my advice in this article useful.

If you haven’t yet read my debut novel, ALEX, and fancy uncovering the chilling truth behind an unthinkable crime, you can find the Kindle Thrillers & Suspense Best Seller on Amazon now.

Thanks for dropping by!

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4 thoughts on “How Online Publishing Authors Can Get the Most Out of Facebook

  1. Some good advice.I havent set up an author page yet but I am promoting my blog on my personal page and it is working fine.FB refers to my blog alot.The aim is to link the author page when it happens.

  2. Thanks – glad there was something in the article for you! A personal Facebook page can work just as well, but I find keeping things separate makes it easier for me to manage. Anyway, thanks for stopping by, let me know how you get on, and keep in touch!

  3. I’m toying with the idea of starting a public Facebook page. I’m not yet published, but I’m working steadily in that direction, and expect to join the “published” crew in the next year or two. From what I’ve read, a writers platform is now necessary well before my first book comes out. What do you think about that? Is now a good time to get started?.

    • I think it’s a great idea to have your indie marketing strategy all planned out and ready before you publish. However – and this is just my own opinion – I don’t think it’s integral to worry too much about setting up social networking accounts, etc, and building your profile just yet, especially if your book is possibly two years away. I’d wait until your book is a little nearer completion before you start.

      Right now, my advice would be to concentrate on your writing – on creating the best possible book you can. At the end of the day, no matter how good you are at marketing, it all comes down to the quality of your story. So make it a good one!

      Of course, if you have the time, there’s no harm in getting some marketing preparation underway. You could write up the content that will eventually appear on your author website, for example. And you could also read up on indie author marketing in general – just so you’re prepared mentally for what’s to come. (If you’re interested, everything I’ve learned about marketing is right here on my blog)

      Hope this helps! Take care, Jadyn, and good luck – I hope to see you back again soon!

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