How Online Publishing Authors Can Get the Most Out of Facebook

There are many ways for online publishing authors to engage readers and build a following through a Facebook Author Page

There are many ways for online publishing authors to engage readers and build a following through a Facebook Author Page

Facebook is another great way to market yourself and your book by building upon your fan base. You can find out why here.

If you don’t already have a Facebook account, it can be set easily and quickly. But before you can set up a fan page (your Author Page), you must firstly have a personal one. Facebook has a how-to section which can guide you through setting up your online publishing Author Page.

So what makes a fab Facebook presence and how do you get the most out of it?

Well, it sounds like a total given, but it all comes down to some good old simple, snappy content, and an attractive appearance. There’s also some very simple ways to create extra ‘buzz’ – more on that later. So let’s examine what can go into your page.

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Why Kindle Publishing Authors Need to Promote on Facebook

The whole world seems to be on Facebook. This means millions, if not billions of people are interacting with each other as you read this.

Facebook can be a fun Kindle publishing buzz-builder – it’s also free and quick to setup an Author Page

Facebook can be a fun Kindle publishing buzz-builder – it’s also free and quick to setup an Author Page

Facebook is big business, and so naturally it’s not just for chatting. It’s for companies, however big or small, to promote themselves via. Facebook is an enormous hub of news and updates, and a ton of authors have now landed on this free promotional platform – especially the Kindle publishing kind.

If you’re a Facebook detractor and are dreading getting started with this, I feel for you. No, really I do. I used to be in the same boat. (If next door’s dog needed de-worming, I’d sooner do it in place of updating my Facebook author page). I just didn’t understand the draw of the channel at the time.

But when I relaxed a little and stopped worrying so much about ‘what’ I was posting, things got a lot more fun and interesting, and now I enjoy managing my Kindle publishing page. Continue reading

Why You Need to Be a Goodreads Ebook Publishing Author

Goodreads is very simple. In a nutshell, it’s a massive community of readers. And your job as an ebook publishing author is to help them find your novel. I’m not sure of Goodreads’ member count, but it must be in the millions by now. It’s worth your time, in other words, and should be added to your marketing strategy alongside a Blog, Website, Facebook and Twitter.

By becoming a Goodreads Ebook Publishing Author, you can place yourself in a pool of potential readers

By becoming a Goodreads Ebook Publishing Author, you can place yourself in a pool of potential readers

You can think of Goodreads as being like Amazon – but without the selling of books. This place is filled with more than just millions of reviews, it’s also full of group discussions.

It’s ‘Book Lover Central’, and everyone is looking for the next great read to get stuck into, which they can find by looking through their member friends’ current bookshelves, reading lists, reviews, favourite book quotes and authors, and a whole lot more.

For an ebook publishing author on Goodreads, this place is a promotional heaven. You can discuss your work with readers, notify them of free book giveaways and Q&As, and while this is happening, you can find out what they’re looking for in your genre.

You can form strong relationships with these people, build a big following, and Continue reading

How to Get the Most Out of Your Author Blog When Self-Publishing

Every self-publishing author can benefit greatly from having their own engaging blog

Every self-publishing author can benefit greatly from having their own engaging blog

A blog is an essential part of your website. Unlike when you post content on your website, blogs can have a much more engaging and navigational feel, and since they’re designed to please the eye with a clean, organised layout, you don’t have to worry about tidying it up like your website.

Most blogging platforms such as Tumblr (note: this is more of a photo-based platform and not so good for text-based blogging), WordPress and Blogger, do so for free, too – so there’s no reason to not have one.

Blogging is a great way to keep your readers up to speed with your work and self-publishing journey, and platforms offered by WordPress are great as they Continue reading

Why You Need an Author Blog When Online Publishing

Websites & blogs belong together – an up to date, vibrant blog can do wonders for your online publishing presence

Websites & blogs belong together – an up to date, vibrant blog can do wonders for your online publishing presence

A blog is an essential aspect of your website – some might even say it’s more important than the website itself. Readers like to browse an author’s blog for exciting and interesting news, and if it’s kept up to date, they will want to come back. This can create a band of regular, loyal readers, which is fantastic for driving forward your online publishing sales.

So what makes an article interesting?

Well, just imagine all the things you want to know about your favourite author. You might want to know about their craft, writing process, where they get their ideas, etcetera. You might also like to know about competitions, free promotions and upcoming novels.

On my blog I recently posted ten of the most common questions I receive about my own mystery thriller debut, Alex. I also posted some Reading Continue reading

How to Get the Most Out of Self-Publishing With Your Author Website

If you don’t yet have an author website and are wondering what kind of content, be it text or images, will be best to help promote your work when visitors stop by, then this self-publishing article is for you.

Your website’s content, layout & visuals say a lot about a self-publishing author – so it’s a good idea to optimize yours

Your website’s content, layout & visuals say a lot about a self-publishing author – so it’s a good idea to optimize yours

I’ll begin by saying that I’m no design expert or computer wiz – the content and layout advice I will be dispersing is purely based on my own trial and error experiences, and more importantly what I have found to be popular (based on visitor feedback).

So what about the website itself? If you’re not fluent in html (computer code) and are a bit reluctant to try your hand at designing a website from scratch, how do you get started?

Well, there’s always the option to pay somebody to do it for you. There are plenty of good designers out there on the web. My website was created for me since I had no experience in this area – but in the not too distant future I’m planning to create my own with the help of a company called WordPress to make my self-publishing journey a bit simpler. Continue reading

Why You Need An Author Website When Online Publishing

(Already know why an author website is important? You can go straight to my article How to Get the Most Out of Your Author Website here)

If you’re someone who isn’t particularly savvy with technology, you might be thinking: can’t I just skip this online publishing step? Why do I need one?

And who can blame you? I was in the same boat, too – visiting a website is one thing, but creating one is another.

An author website can be an absolute must if you’re serious about online publishing

An author website can be an absolute must if you’re serious about online publishing

However, having a website is the norm these days. No denying that. And I would say it’s an absolute must for every author – especially indie authors. Think of your own buying experiences and consider this example:

Let’s say you’ve heard about a new e-reader made by the Great E-Reader Company. Your friend tells you it’s a great price, has a great battery life, crystal clear screen, and so on. This thing sounds like the business! But you want to know more about this company. Except when you try to find their website, there isn’t one…

(Has a faint alarm bell gone off?) You find that every other e-reader manufacturer has a website…but the Great E-Reader Company doesn’t for some reason.

This would personally Continue reading

How to Stop Stressing About Your Self-Publishing Sales Ranking

I’ll admit I used to have an addiction. A sales rank checking addiction (better known in the self-publishing world as SRC). If you have something similar, don’t go and hassle your doctor – it’s something you can learn to control yourself!

Over-worrying about your self-publishing sales ranking can encroach on your writing time before you know it

Over-worrying about your self-publishing sales ranking can encroach on your writing time before you know it

When I first published my novel ALEX on Amazon, checking my sales was just a novelty thing, a hobby – but as I became increasingly serious about my self-publishing efforts I found myself checking a little too often. OK, it was a lot. I wanted to know how my book was doing all the time – what the number was next to that hash tag, if I had any new reviews, comments and so forth.

I just couldn’t stop refreshing that page and so, like any bad habit, knew I had to knock it out the park – but I found that this one needed a massive swing to send it sky high. Bad habits are usually not only bad for you, but also waste hefty amounts of your time – and if you’re an author with readers awaiting your next book, you’ll know just how precious that time is!

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Twitter Indie Author Marketing: How to Save Bags of Time – for Free!

If you’re fairly confident with Twitter but want to know how to save a significant amount of marketing time – without spending a penny – then this article is for you. If you’re still a bit green, you might be interested in firstly checking out my Quick Reasons Why Authors Need Twitter and Indie Author Marketing Twitter Basics.

Twitter can really eat away at your time - but luckily there's a free way to get it back

Twitter can really eat away at your time – but luckily there’s a free way to get it back

Twitter is a fantastic tool for indie authors. No doubt. Facebook is good, but nowhere near as dynamic – though I’d recommend implementing both platforms into your strategy.

Before we begin, I’ll state again that I’m no Twitter expert – my advice is just based on my own experiences and what has worked for me. I also don’t claim that my time-saving method is the quickest possible out there – there are slightly quicker ways, but they usually require apps I’ve found to be quite expensive over time. There are also a number of positives, besides cost, that come with my free method. (More on this later)

Anyway, so by now Continue reading

Twitter Indie Author Marketing – The Complete Quick Guide for Beginners

If you’re a self-published author trying to further your ebook marketing strategy with Twitter but are baffled by the platform, then this article is for you. It’s basic stuff, yes, but when it comes to Twitter it’s best to start off small. I myself found the platform to be quite a fickle beast to begin with!

Twitter can be a baffling social media tool for beginners - especially if you're trying to promote your indie novel

Twitter can be a baffling social media tool for beginners – especially if you’re trying to promote your indie novel

If you don’t know about the marketing powers of Twitter yet, my Quick Reasons Why Authors Should Embrace Twitter article is there for your consumption. I’ll briefly mention that I’m no expert on Twitter – I’m just writing about my own experiences and what has worked best for me.

Firstly, in a nutshell, what the heck is Twitter and why on earth do you need it?

Nutshell answer: Twitter allows you to build book buzz by growing a network of readers (Followers); reader interaction and an active, engaging and informative profile will help achieve this.

OK, so you’ve set up Continue reading